QSI, or Qatar Sports Investments, has transformed the image of an international football team from a European power to one from the Middle East. In the last decade and a half, Qatar's government has invested in several sports franchises all over the world. Recently, FIFA, the global governing body of football, has taken notice of the success of Qatar Sports Investments and bestowed the company with the status of 'Major Sponsor' for the World Cup.
QSSI has made it a point to become a part of each decision taken by the Qatar National Team. As a result, every season for the Qatar National Team has witnessed a change. The players have changed their technique, team spirit and playing style to suit the rules of the game imposed by QSSI. FIFA's move is a reflection of the changes that QSSI has introduced. Since the partnership was established, the sport has evolved as one of the major focus areas for the national team. When FIFA released its results for the 2020/08 season, it was notable that soccer scored great success. Get detailed info about football news on this site.
With a 'Major Sponsor' status, the team also benefited from various sponsorships and other forms of media exposure. When Qatar had bid for the 2020 World Cup, the FIFA was of the opinion that the 'Major Sponsor' status would be beneficial for the team. And so, it has been a banner year for Qatar as they won three out of the four football tournaments in South Africa, South America and Africa.
Because of the respect that is granted to the country's fans and supporters, this has given the Qatari National Team a sense of identity and pride. This has enabled the team to defy their current status as a European Power by setting new standards and inspiring players from around the world to follow in their footsteps.
During a recent press conference, one of the individuals present in the room was asked why he considered QSSI to be a FIFA member. The official began his answer by saying: "For this reason I can now place my name as a FIFA member with them".
